Products we build

We build software, not just slide decks.

Alongside client work, we design, build and run a small set of our own products. Running real software for real businesses keeps our advice practical.

01 Mortgage · AI assistant

LoanWick also known as BrokerBot

An AI assistant for mortgage loan officers that follows up with leads by text, answers replies, and helps book appointments inside the Bonzo CRM.

  • Controls at company, loan officer, pipeline and stage level
  • Guardrails for opt-outs, texting windows and duplicates
  • Steps back when a loan officer joins the conversation

Available

Explore LoanWick loanwick.com

02 Mortgage · Data tool

PipeDrop

An import and export tool for Bonzo that finds the net-new contacts in a lead list and drops them straight into the right pipeline stage.

  • De-duplicates a list against chosen stages or the whole account
  • Imports directly into a pipeline stage, paced for API limits
  • Exports any stage to CSV

Ask us about availability

Explore PipeDrop

03 Any industry · Phone identity

LineSignal

Phone identity services for US businesses: visibility into how your numbers are labeled, and a recognizable business identity on outbound calls where supported.

  • Phone reputation monitoring with remediation guidance
  • Branded caller ID where carriers and devices support it
  • Only verified number owners can enroll

Pilot

Explore LineSignal

Build record

Shipped, and dated.

Straight from our git history and payment records. No invented user counts.

  • LoanWick (BrokerBot)

    First commit
    June 8, 2026
    Commits
    500
    Status
    Live, with its first paid subscription in September 2026
  • PipeDrop

    First commit
    June 15, 2026
    Built as
    A multi-company web app with its own sign-in, teams and encrypted API keys
    Status
    Live
  • Everything else

    Since
    April 17, 2026
    Commits
    2,000+ across 12 repositories

Why a consultancy builds products

It keeps us honest.

Owning software in production teaches lessons a slide deck never will.

  1. 01

    We live with our decisions

    When we choose a model, a vendor or an architecture for our own products, we deal with the consequences. That shapes the advice we give clients.

  2. 02

    Guardrails come from experience

    Consent checks, opt-out handling and audit trails in our products came from thinking hard about what can go wrong with automated outreach.

  3. 03

    Client work stays client work

    Custom tools we build for you belong to you. Our products are separate, and we'll tell you plainly if one of them could solve your problem off the shelf.

Need something that doesn't exist yet?

Most of our work is custom. If none of these fit, tell us about the problem and we'll tell you whether building, buying or waiting makes most sense.

Book a free call

Free 30-minute call

Find out where AI can help your business.

Tell us how your team works today. We'll tell you plainly where technology can save time, where it can't, and what a sensible first step would be.

Book a free call

Prefer the phone? Call (949) 691-0086