AI tools, built and implemented. In tech since 2017.
We build the AI tools your business runs on.
Retrofit Labs designs, builds and implements AI agents, automations and integrations inside the software you already use, then keeps them running. Need advice first? We consult on the side.
Free 30-minute call. Fixed-scope quote before any build starts.
Lead follow-up, handled in minutes
Things we build: AI agents, AI texting assistants, workflow automation, CRM integrations, self-updating reports, document processing, internal tools, websites.
Builders first
We don't just recommend AI. We ship it.
Most of our work is building: products we own and run, and tools we implement inside other companies' systems. Here is the proof, starting with our own products.
- Our productLoanWickAI texting assistant for loan officers, inside the Bonzo CRM. Calling is rolling out.See LoanWick
- Our productLineSignalPhone reputation monitoring and branded caller ID.See LineSignal
- Our productPipeDropImport CSV or Excel lead lists straight into a CRM pipeline stage.See PipeDrop
What we've shipped
Software that runs every day.
A sample of what we've built and put into use in 2026. Where the work belongs to another company, we describe what it does, not who it's for.
-
Apr 2026959 commits
Call-center operations platform
Built for a Southern California mortgage lender's loan-inquiry team: call assignments, transfer tracking, morning check-ins, a staff directory, and daily, weekly and monthly scorecards emailed to leadership automatically.
-
Jun 2026500 commits
LoanWick
An AI texting assistant for loan officers, working inside the Bonzo CRM. It replies in the lead's language, asks one question at a time, books appointments, and enforces state texting hours and opt-outs.
-
May 2026412 commits
Lead management platform
A lead system for a lending team. It syncs leads from Bonzo, GoHighLevel and Dialpad, reassigns leads when staff leave, and reports return on each lead source. Sign-in uses multi-factor authentication.
-
Jun 2026Live
PipeDrop
A multi-company web app that imports a CSV or Excel lead list straight into a chosen CRM pipeline stage, with column mapping, saved templates, scheduled imports and API keys encrypted at rest.
-
Jun 202646 commits
CRM notes to Google Sheets
Backfills every CRM note into a shared Google Sheet, then keeps it current through polling and webhooks. It also fills each lead's notes into the team's existing tracker sheet.
-
Jun 2026Screen pop
Phone-to-CRM screen pop
When an agent answers a Dialpad call, the caller's CRM record opens on their screen automatically. Admins choose who gets pops and can watch a live activity feed.
What we build and implement
Our main work: building.
We build the tool, connect it to your systems, put it live with your team, and keep it working. Every build is scoped and priced in writing first.
Custom AI tools and agents
AI assistants and agents built for one job, with guardrails: answering leads, drafting replies, reading documents, answering questions from your own procedures.
Custom AI tools 02AI implementation and workflow automation
We put AI to work in your daily processes: lead follow-up, reports that update themselves, routine requests handled automatically.
Workflow automation 03Data and systems integration
Your CRM, phone system, spreadsheets and accounting talking to each other, so data is entered once.
Systems integration 04Launch and ongoing support
Tested with your team, trained, then monitored, fixed and improved as your business changes.
Ongoing support-
Step 1
Free call
A 30-minute conversation about what you want built or automated, the software you use, and what's slowing your team down. We'll tell you honestly whether we can help.
-
Step 2
Build plan and fixed-scope quote
We spec what we'll build first and why. You get the scope and the price in writing before any work starts.
-
Step 3
Build, launch, support
We build it, connect it to your systems, test it with your team, put it live, and keep it working and improving.
Track record
Receipts, not logos.
We don't post client logos, testimonials or results we haven't been cleared to share. What we can show you is the record: dated invoices, and a count of the software we've actually shipped.
- 2,000+commits shippedto main branches since April 17, 2026
- 12code repositoriesAI agents, integrations, dashboards and internal tools
- 131days with shipped codeout of 165 since the first commit
- 2023first client invoiceNovember 2023, paid the next morning
Source: the main branch of every repository on founder Ethan Wood's GitHub account (one is a personal project), counted September 28, 2026. Merge commits are excluded. The counts include work written with AI coding assistants, because that's how we build. Most repositories are private because they hold product and client code. The first invoice was issued through Stripe as Cedarwood Communications.
Why Retrofit Labs
In tech since 2017.
re·tro·fit verb
To add new technology to something that already exists.
That's how we work. We improve the software and processes you already rely on instead of asking you to start over.
- A
Plain language
We explain what we're doing and why. You'll always know what you're paying for.
- B
We build it ourselves
The people who scope your project write the code. No handing your plan to someone else.
- C
We run our own products
LoanWick, LineSignal and PipeDrop are ours, so we know what it takes to keep software working every day.
- D
Honest answers
If AI isn't the right fix for a problem, we'll tell you.
Who we work with
Your own AI team, without hiring one.
We work best with businesses of roughly 20 to 500 employees: big enough for custom AI tools to pay off, usually without engineers to build them.
- You have roughly 20 to 500 employees.
- You don't have a full-time AI or software team.
- You want working software, not a slide deck.
- You'd rather improve the systems you have than replace everything.
Company size (employees)
Explore
Go deeper.
Our products, every site we've built, what we build by industry, and plain-English guides.
FAQ
Common questions.
Something else on your mind? Ask us on the call, or reach us at (949) 691-0086.
What happens on the free call?
It's a 30-minute video call. You tell us about your business and what's taking your team too much time. We ask about your processes and software, then tell you honestly whether a custom AI tool or automation makes sense and what we'd build first. There's no cost and no obligation.
Do you build the tools, or just advise?
We build. Most of our work is designing, building and implementing AI tools, automations and integrations, and we run software products of our own. We also offer consulting on the side, such as an AI readiness assessment or team training, for businesses that want a plan before a build.
How much does it cost?
It depends on the work, so we don't publish a price list. After the free call, you get a fixed-scope quote: exactly what we'll do and what it costs, in writing, before any work starts.
Do we have to replace our current software?
Usually not. We start with the tools you already use, such as your CRM, email, spreadsheets, and accounting software, and connect or extend them. We only recommend new software when it's clearly worth the switch.
We already pay for AI tools, but nobody uses them. Can you help?
Yes. This is very common. Buying licenses doesn't change how work gets done. We identify specific tasks where the tools help, set them up for those tasks, and train the people who do that work.
Our data is messy. Is that a problem?
No. Most businesses are in the same position. Part of the assessment is looking at the information you have and what it would take to make it useful.
How much of our team's time will this take?
We keep it as light as possible. Typically we need one person on your side who can make decisions, plus access to the systems involved. The quote spells out what we need from you.
What about our data and privacy?
We only ask for access to the systems a project needs. Before anything is built, we walk you through how your data will be handled, including which AI services are involved, so you can decide what you're comfortable with.
Free 30-minute call
Let's build something for your business.
Tell us what's eating your team's time. We'll tell you plainly what we'd build, what we wouldn't, and what it would cost, in writing.
Prefer the phone? Call (949) 691-0086